WHO WE ARE
WHO WE ARE
KENNETH MCGRATH & KEVIN PROCTOR
Founders, Zenith RED, LLC
Zenith RED was created in 2015 by co-founders and partners Kenneth McGrath and Kevin Proctor. Kevin and Kenneth have been working alongside one other for over 17 years. The partners share common goals and embrace a culture underpinned by trust, collaboration, and transparency which forms the foundation upon which Zenith RED was created.
LIDL STIFTUNG & CO KG
Lidle is Europe’s no. 1 Grocery Chain with over 10,000 Retail Stores throughout 26 countries. It has recently invested in organic expansion in the US and Australia.
Recruited into the start-up phase of Lidl’s expansion into the Irish and Northern Irish business, Proctor and McGrath were instrumental in the creation of the company’s enormous success in this territory. Lidl Ireland remains the benchmark internationally for successful disruption in the grocery industry.
Lidl Ireland opened for business in July 2000 with 7 trading locations and every proceeding year saw a further 10-20 new locations added. Within the first 10 years the company had opened over 120 trading locations and reached 80% of targeted market saturation.
In 2013 McGrath and Proctor, as the President & CEO and Executive Vice President of Real Estate of US operations respectively, were asked by the company to launch the brand in the US market—the most strategic expansion plan since the company’s inception.
During their time here, the partners divided and implemented the market entry strategy for Lidl USA and oversaw the strategic acquisition of a 100+ individual retail locations across 6 US States over a 12-month period.
McGrath and proctor built a fully operational team across multiple departments and divisions which grew to c.200 persons after year 1, a full 12 months ahead of the initial business plan.
The partners were approached to lead the transformation of an Irish-owned operation in the Caribbean in April 2015. McGrath and Proctor were employed in the positions of CEO and COO respectfully of Digicel group, a $2.8 billion total communications company operating in the Caribbean and Central America, based in Kingston, Jamaica.
With falling revenues over the past three years at Digicel, a transformative program was devised and launched with a focus on 3 strategic pillars, customer centricity, employer of choice and efficiency. The foundations are firmly in place for Digicel to begin a new phase of sustained profitable growth.
In 2017, McGrath and Proctor were tapped by Onex to lead Save-A-Lot as CEO and Chief Investment Officer respectively.
Kenneth and Kevin are the main principle investors in Zenith RED projects, and act as the executive board for the company.